Ito World and Optibus combine AI and real-time data to improve public transport
Cambridge-based transit data company Ito World is partnering with London-based Optibus, the cloud-native, end-to-end software platform for public transportation planning, to offer more reliable and efficient public transportation by enhancing insight into passenger journeys, route performance, driver behaviour, and more, using real-time data.
Ito World says agile, responsive, transportation management is essential for efficiently addressing today’s unpredictable and constantly changing operating environment; and this partnership confronts that challenge by “uniting two champions of data-driven transport and open data” and their “world-leading optimisation algorithms and artificial intelligence”.
“The ability to draw insights from real-time transportation data is the key to delivering reliable, customer-centric services and improving operational agility. We look forward to working with Ito World to bring real-time data insight technology to the market and to helping the industry improve operational performance,” said Optibus CEO and co-founder Amos Haggiag.
Ito World’s real-time data solutions have supported initiatives worldwide, serving customers such as Google and Microsoft and delivering the data platform underpinning the UK Department of Transport’s Bus Open Data Service (BODS) and for major cities and transport authorities in the UK, North America and Europe. Optibus’ data analytics tools are used in over 1,000 cities worldwide by clients of all sizes, from family-owned operators to large public transportation agencies.
“When transportation agencies and operators have access to sophisticated tools to derive insight from real-time data, they eliminate guesswork surrounding service performance,” said Ito World Commercial Director, Andy Walker. “The increased transparency enables data-driven decisions that were previously unachievable, and paints a picture of customer and driver experience that is as close to reality as possible.”