M6 Toll digital messaging trial demonstrates benefit for drivers
A driver messaging platform using connected digital infrastructure is currently being tested on the M6 Toll which could provide a virtual in-car alternative to variable message signs.
The demonstration proves that connected cars can automatically receive location-specific information and safety “virtual” messages, reducing and eventually doing away with the need for roadside variable message signs (VMS).
The work is part of a wider project between TfWM, Midlands Connect, National Highways, M6 Toll and the Department for Transport looking at delivering in-vehicle messaging for the M6 Toll.
TfWM previously worked with Warwick University to demonstrate the potential of an in-vehicle messaging system created by Sterling Allied Services & Amey in conjunction with KL Systems and a specially adapted Polestar electric car.
“We see this as a very exciting opportunity to manage driver behaviour to make our network more efficient,” Matthew Shelton, future transport services and technologies lead at TfWM, continued. “For example, we cannot justify putting in an expensive network of physical VMS around Edgbaston Cricket Ground for a handful of busy matchdays, but the virtual system would allow us to reach all drivers with correct advice and keep traffic in the area flowing. This is just one obvious example of how this technology can make a real difference.”
Midlands Connect’s Head of Strategy, Richard Bradley added, "A small cohort of vehicles has been used to test the system and it is demonstrating the most effective types of messages, with the potential to bring massive societal benefits.
"We are seeing an evolution in the way technology can assist travellers by helping to optimise routes and schedules, and monitor conditions in real-time.
The messages are similar to the types of information delivered by smart phone mapping, but published by national public bodies rather than tech companies. This will provide better information on access to public as well as private assets, like train services and private roads such as the M6 toll, giving critical information at the right time.
Transport for West Midlands (TfWM) Head of Innovation, Chris Lane, added, "This is an exciting time in transport, we can see how this technology will benefit drivers, help us manage the traffic flow and make our network more efficient.
"We hope to scale this trial up across the region, combining traffic intelligence and innovative technology to improve the driving experience in the West Midlands and beyond."