Pilot scheme takes West Midlands towards Oyster-style smart travel card
West Midlands rail users will benefit from best value fare capping at up to 75 railway stations using Swift, the region’s smart ticketing scheme, under a new pilot to simplify rail fares and payment.
Once launched next year, Swift smartcard users will be able to seamlessly tap and go using rail, bus and tram services. It means that West Midlands Swift smartcard users will enjoy a similar experience to London Oyster card users – to tap in and out and secure the best value fare without having to plan ahead or seek out the right ticket.
Passengers will also enjoy the benefit of capped fares over a day or a week in the knowledge they will never overpay and can continue to travel at no charge once a cap is reached. This offers passengers greater flexibility over when or how often they travel without being penalised.
Transport for West Midlands (TfWM), part of the West Midlands Combined Authority (WMCA), and the West Midlands Rail Executive (WMRE) have teamed up with the Department for Transport and Great British Railways Transition Team (GBRTT) on the pilot as well as working on further improvements for the region’s rail passengers.
It is the result of the Trailblazer Deeper Devolution Deal agreed last year which gives the WMCA and WMRE a greater say in how the regions railways are run. The partners are now working on the technology to deliver the pilot.
Andy Street, Mayor of the West Midlands and WMCA chair said, “Our Swift smartcard already enables passengers to transfer seamlessly between our various local bus operators and Metro tram services whilst guaranteeing they get best value fares.
“Thanks to this pilot scheme, we will now add rail to our offering - making Swift truly multi-modal and bringing us much closer to a London ‘Oyster card’ style system.
“This is a practical example of how the Deeper Devolution Deal we agreed with Government is delivering tangible benefits for local people right across our region.”
Rail Minister Huw Merrimen, who visited Wolverhampton Railway Station to announce the pilot, said “We want to encourage more people back onto our trains, with tap-in technology meaning using our stations couldn’t be easier. Our railways have a long history, but projects like these will ensure they have a bright future too.”
Cllr Craig Collingswood, WMRE board member for fares and ticketing and cabinet member for environment and climate change with City of Wolverhampton Council added, “Our state-of-the-art city Interchange now connects train, tram, bus and cycle routes in one place and provides a gateway to Wolverhampton that we can all enjoy using - and be proud of.
“As a city we have shown our commitment to improving our transport infrastructure for residents and visitors. The extension of smart ticketing to rail users will now further enhance the passenger experience and deliver better value fares for everyone across the West Midlands.”
Stewart Fox-Mills, Director for Fares, Ticketing and Retail at GBRTT said, "Buying a train ticket is often too complicated. Which is why work to simplify the experience customers have is such a vital part of wider rail reforms.
"Partnership working, bringing the railway together to work with local partners, has unlocked pilots that will deliver a more seamless travel experience for customers in the West Midlands and Greater Manchester. GBRTT will continue to work with partners to deliver a more locally accountable, integrated rail network."
In parallel to this pilot, TfWM is working in partnership with bus operators and Midlands Connect to develop a new contactless smart payment system. This will allow travellers to use their contactless debit or credit card to automatically secure best value fares across a range of bus and tram operators.