Smart sensors key to making active travel more attractive in Solihull

Vivacity smart sensor technology is being tested on Solihull’s A34 Stratford Road in a bid to make busy crossings safer for cyclists and pedestrians. The early detection sensors enable traffic signals to go green quicker, giving cyclists a smoother and less interrupted journey.

The trial, a collaboration between Transport for the West Midlands and Solihull Council, aims to tackle several challenges including the need to accurately detect different users approaching the crossing at varying speeds.

VivaCity’s sensors use intelligent video analytics and advanced algorithms to accurately and anonymously classify users and avoid false detections, which could otherwise disrupt traffic flow.

The initiative is part of TfWM’s broader effort to promote active travel and offer cyclists greater priority over cars and other motor vehicles. Improving safety, TfWM believes, is key to encouraging more people to consider cycling as a convenient and stress-free option for their daily journeys.

Richard Parker, Mayor of the West Midlands and WMCA chair, said, “Road safety is a top priority for me, and I want everyone to feel secure when cycling or walking. This project gives us a chance to see how artificial intelligence can make our roads safer by detecting cyclists and pedestrians and manage traffic signals to give them more time to cross safely.

“This is just one part of my plan to make our streets safer and encourage more people to cycle, meaning improved fitness, fewer traffic jams and cleaner air.”

Peter Mildon, COO of VivaCity, said, “We’re excited to see our technology being used to support active travel initiatives in Solihull. Our smart sensors are specifically designed to enhance the efficiency and safety of road networks.

“Our aim is to set a new standard of road safety across the UK, including in the West Midlands. We are dedicated to making journeys safer for everyone and look forward to continued collaboration with TfWM.”

Solihull Council’s Cabinet Member for Environment and Infrastructure, Cllr Ken Hawkins, said, “We want to do all that we can to encourage people to travel safely and sustainably across the borough. The new sensors will help make the Monkspath to Blythe Valley active travel route a more attractive option for cyclists so they can travel quickly but safely on this key route.”

The pilot is expected to serve as a model for future projects aimed at reducing vehicle dependency and improving the quality of life for all road users in the West Midlands.