TomTom geolocation data integrates into Swarco’s MyCity

Austrian traffic technology corporation Swarco and TomTom, the Dutch multinational developer of geolocation technology and consumer electronics, have entered a strategic partnership which will see TomTom’s floating car data-based integrated into Swarco's MyCity urban mobility management suite.

Millions of anonymously collected GPS data from apps, cars and devices used by TomTom’s traffic services will be used as a data-source for real-time travel information, delays, accidents, and other incidents causing roads problems, the partners explain. 

This enhanced traffic management data will provide many benefits to MyCity customers, such as road authority managers who will be able to trigger strategies based on real-time floating car data to automatically adjust signal plans, reroute traffic, or take other traffic management actions. The system is designed to fill potential blind spots between existing roadside sensors to get a complete picture of the traffic situation.

The TomTom and Swarco collaboration includes a joint thought leadership program to “educate the market further on potential applications… and aims to work with city officials, traffic managers, consultants, and partners on a ‘test drive’ of the newly available solutions.”

Christoph Stögerer, Vice President of Products & Solutions at Swarco says, "We're delighted to enter into this strategic partnership with TomTom. Integrating their services into MyCity will enhance our traffic management solutions significantly. Deployable with little effort and time, the value-adds deriving from these integrations will greatly benefit our customers. It's another example that shows MyCity not just as a holistic mobility management tool but also as a platform that offers cities access to a constantly growing number of ecosystem partners."